Top Trends In Trade Show Displays: How To Get Noticed

Gone are the days of traditional trade show exhibits with an old-fashioned table skirt and a tabletop pop up display. Today's trade show displays are sleek and modern with personalized graphics professionally designed by a graphic artist. They don't stop there. Here are some of the newest trends in trade show booths.

Set The Mood With Lighting

Event centers are normally well lit, but there can be problems when so many trade show displays are fighting for attention. Choose an exhibit with custom lighting to create the exact mood that you're going for. Spotlights can also be used to highlight a particular product or service. The contrast between light and shadows can definitely attract attention from event attendees. Many displays come with built-in custom lighting, but it's possible to add lighting onto an existing booth.

Versatile Banner Stands

Banner stands are an easy way to make a big impact in a small space. These stands can create a backdrop for a full-scale display, be used alone, or as side additions to deliver a secondary message. Banner stands can be outfitted with custom graphics that can be easily and quickly changed if you decide to update your message or spruce up your graphics. Banner stands are relatively light weight and are easy to ship and carry.

Podiums, Workstations, And Kiosks Add Interactive Capabilities

If your booths include a demonstration for exhibit attendees, a workstation, podium, or kiosk is a must. These display units allow potential customers to use your product and put it in their hands. This can be especially important if your product is a type of software that customers should try out for themselves.

Showcase Take-Away Information With Brochure Holders

Brochure holders are a must. The goal of trade show exhibits is to make contact with potential clients and strengthen the relationship you have with existing customers. One way to help do this is to include literature that attendees can take back to the office and share with coworkers who weren't able to attend the event. Brochure holders can be attached to your booth's existing structure and highlighted with lighting, or they can stand alone. Wherever you place your brochure holder, make sure it's located in an easily accessible spot so attendees can find your literature.

Custom Flooring For Trade Show Booths

Flooring can help define your area and entice attendees to visit your exhibit. More importantly, for any employees working the event, the right combination of carpeting and padding can create a softer and more comfortable area for them to work. Since many employees are on their feet for eight to ten hours a day at an exhibition, their feet and legs will appreciate a little padding.

Trade show booths don't have to include each and every one of these trends to be successful. Pick and choose which elements are right for your message and your allotted space and you'll be sure to leave your event with sales leads to take back to the office.