Top 5 Lighting Tips For Trade Show Displays

The right illumination can make or break trade show displays at industry conventions and expos. There are many things to consider when planning this stage of your trade show stand, such as the general conventional hall light and the types of signs and media you will be using.

#1: Examine Convention Hall Bulbs

The first thing you should take into consideration is the type and amount of lighting present in the convention hall itself. Are there several windows that let in large amounts of natural sunlight? What happens if the weather is rainy or overcast? Will additional electric bulbs compensate for lack of sunlight? Will there be halogen or fluorescent overhead lamps? Each of these different types can affect the way companies set up their trade show stand.

#2: Banner Stands, Your Trade Show Stand, Or Both?

Additional light can help you draw attention to your banner stands, products, and promotional items. Set up your stand as early as possible if you will be attending a show in a new location for the first time. Banner stands and pop up displays are each unique and may require different types of light fixtures. If you determine that you need additional units to highlight your display, make sure that access to electricity is available first. If it isn't, you may need to come up with another way to resolve the problem.

#3: Consider The Effects Of Glare

Banner stands and other display items and signage may look great when you set them up at the office, but they may be hard to see at a typical convention hall. For this reason, you should consider purchasing non-glare bulbs and using matte finishes on literature, banners, and other signs you use in the creation of your trade show displays.

#4: Eliminate Shadows And Dark Corners

Depending on the location of your trade show stand, you might find it difficult to get adequate illumination on certain parts of your display. Shadows over reading materials and product samples are bad for customers trying to determine the quality of your products. However, if you are showing a video at your trade show displays, it could be helpful to have a darker area to reduce screen glare.

#5: Check To Make Sure Everything Works Before The Convention Starts

Just like with videos and other equipment, you should set your lighting up ahead of time to make sure that everything is in working order and that you do not have any bulbs that are burned out. In fact, you may want to bring extra bulbs for lighting your banner stands and product tables just to be on the safe side.
There are a lot of useful lighting products available to help you achieve the overall look you want for your company's trade show displays. The key to getting it right is to test your lighting ahead of time. View the stand as your potential customers will see it and ask yourself if there is a need to enhance the lighting setup in some way. If you get it right, your company will be seen in a whole new light.