The Life Of Your Trade Show Booth Display: Why Hiring Good Staff Is Crucial

Successful businesses sell themselves by hiring the best people. It is important to realize that creating an outstanding impression with your personnel is as important at an event as your flashiest trade show booth display. This article will give you some guidelines selecting and training the best event staff.

Selecting Trade Show Booth Display Staff

Since the name of the game is giving a great impression, it is best to try to get cream of the crop employees to work your trade show booth display. This includes both the best sales people to greet and wow your potential customers, and also the technical associates that know the ins and outs of your products or services. There will always be questions from visitors to your table top displays that your front people will not be able to answer.

It is also important to have enough people to successfully man your portable displays for the time that the show is open. Smaller companies may have to get people outside of their personnel to fulfill that need. If that is your situation, make sure that new staff is brought up to speed with the basics of your business and that each new person is paired with knowledgeable employees.

Advanced Training

Before you set up your table top displays and other portable displays, make sure your staff is well prepared. Have a pre-show training session to cover all the bases.

• All members need to be mission-minded. Ensure that your people do not consider their participation as a paid vacation. Trade shows can be the most valuable marketing endeavor your company undertakes. Your team needs to embrace this as a huge opportunity.
• You want to attract customers to your booth. It is important that your team is outgoing, friendly and fun.
• Make sure your team members know the core information about your business. Potential clients will be interested in the company background, product descriptions and applications, delivery information and other key elements of your business. This is especially important if you must have outside help to work your booth.
• Ensure that your staff understands proper trade show booth display etiquette. The dress code should reflect your business and its values. All staff should be on the same page concerning attire - your page. In addition, your team should not eat, use cell phones, or even sit while in the booth. They should be always ready to engage and initiate conversation with the attendees. Because this can be physically taxing, it is essential that you schedule ample breaks.
• Consider using a script. Scripts are helpful in being concise and keeping your team focused on the mission. They will help to cover all the elements that you want your future clients to hear. It also opens more opportunities for questions.

The Polish

In addition to these suggestions, there are a few other things that will make your experience more productive. Taking notes about your show contacts is a good idea. That way, in follow-up conversations, your customer’s situation will already be familiar. The follow-up should also happen as quickly as possible after the show. Make sure that your booth adheres to the 80/20 rule - listen 80% and talk 20%. Finally, as important as it is to have enough staff, make certain you do not have too many people in your booth at one time. An overcrowded booth is not appealing.

These guidelines should help you and your staff be sufficiently prepared for a successful experience at your next trade show.