How To Tackle Sensitive Topics At Trade Show Exhibits

For many companies, there will never be a problem with promoting their product, service, or opinion through pop up displays. Most products have no need to be censored or adapted in any way to fit a certain audience. This problem becomes much more common at conventions which focus on ideas and innovations that can often raise people's ire. Whether you are faced with the challenge of designing trade show displays for this kind of product now, or simply want tips in case you need to design one later, learning and thinking ahead of time is the best way to ensure success.

Which Topics Are Sensitive?

The exact definition of a sensitive topic which deserves special consideration changes depending on the overall nature of the convention. If you're presenting somewhere that focuses specifically on your niche, you won't have to worry. For example, strongly political trade show exhibits are very common at political gatherings. If you're sure to be in good company of people who agree, or are at least aware that they are likely to encounter a lot of strong viewpoints, you can feel free to make your design more expressive.

There are some topics that will always be sensitive, no matter what convention you're attending. These sensitive issues always warrant a bit of careful phrasing and will require you to design with great care. Some examples of these types of issues include weight problems, psychological issues, and other notoriously thorny questions.

Dealing With A Tender Topic At Trade Show Exhibits

Designing for sensitivity begins with the overall feel of your unit. When you're dealing with something delicate, the best design plan is usually one that focuses on making people feel comfortable. You don't want too many shiny surfaces or anything too modern. This will tend to make the space feel cold, which is the opposite of what you want. If people feel welcome inside, they'll be more comfortable as they read or experience the elements of your pop up displays which might make them uncomfortable.

For A Touchy Subject, Words Matter

Although the overall design remains important, the most vital element of your trade show displays will always be the words. People will read between the lines with the more controversial topics, so you must proofread everything carefully. If possible, get multiple opinions to assure as much of a cross section as you can get. You don't want anyone to feel offended or put off unless you deliberately choose to provoke that type of feeling.

Sensitive, But Not Off Limits

When done right, a booth dealing with sensitive topics can be very effective. Whether you're selling something controversial or promoting an opinion, you're able to market very effectively if you know how to make the most of your topic without pushing people too hard. Some of that skill and experience will come with time, but simply reading and making an effort to learn is very helpful.

Chris Harmen shares tips and tricks for designing Chicago trade show displays for Skyline. For companies that need top quality trade show exhibits in Chicago, Skyline provides award-winning design for every industry.