Enhancing Trade Show Displays: The Big Prize Giveaway

It is apparent, when walking through the rows ofportable displays and other exhibits,that drawing the attention of attendees is of premium importance. That is why many businesses give away promotional items. Therefore, in order to set your pop up displays apart, it is a good idea to consider giving away at least one big ticket item along with, or in lieu of, your small dollar freebies.

Why Gifts Draw Attention To Your Trade Show Displays

Handing out complementary items at trade show displaysis known to increase traffic and get exposure to your business. In addition, giving away higher dollar items will generate more excitement and, if done correctly, can help qualify leads. It can also create a favorable impression with prospective clients that visit yourexhibit.

What You Can Give Away At Your Pop Up Displays

It is always best to give away items that are associated with your brand. That makes your future customers happy, and they are reminded of your business. Keep in mind, however, that most of the attendees are traveling and do not want to have to carry around a large itemall day - even if the item is one of quality. Nice watches, iPods, iPads, and other gifts that are relatively small in size can be effective. Plus, you can easily store these items behind portable displays.

Using TicketsFor Your Giveaways

By sending out tickets as part of your pre-show promotions, you accomplish a number of things. You limit those that could receive your costly prize to people who show the most promise as a customer. Plus, you ensure that you get a face-to-face meeting with that lead when they walk past other booths to come and redeem their prizes.

Hosting Contests

These types of activities generate quite a bit of traffic because they are exciting - even for the spectator. People are drawn to contests because they are fun. This is the reason game shows are still popular on television. Choose one of the following game types or come up with your own.

• The Spinning Wheel -This game is certainly a spectacle,even when hosted atsmallerpop up displays, because it is big and interactive. You can send out tickets during yourpre-show promotion that give your leads an opportunity to spin the wheel. You can have one higher priced prize surrounded by many smaller quality items on the wheel. Make sure the wheel is decorated in your company's theme with quality pictures and slogans.

• Scratch Cards - As a more exciting alternative than traditional tickets, many businesses opt to send out scratch game cards as part of their pre-show promos. These cards are custom made for you and designed with your company's images and slogans. While standing at your trade show displays, your lead scratches off a field on the card to reveal a prize. It is wise to have a code instead of the name of the prize. This will build the anticipation and even get winners of smaller prizes to hang around your booth to see what prizes they have won.

Giving out big ticket items at pop up displays and portable displays is a great way to create excitement and garner leads to your exhibit. Choose the method that fits best with your company.