Professionally designed portable displays can be a large hit to any small company's marketing budget. If you have an upcoming event, but you're concerned about creating a unique trade show display within your means, there are plenty of options. From renting portable exhibits to creating your own using smaller components, the possibilities are limited only by the space you have available and your imagination.
Renting Portable Displays
One of the most cost effective ways to find affordable portable exhibits is to rent them. Rental units have come a long way and trade show attendees will never know that a booth is rented just by looking at it. The key is to create custom graphics that can be reused, which drives down the cost even more. Renting portable displays also allows companies to take a risk with their exhibit that they may not want to take with an expensive display that they'll keep for years. They can include podiums, workstations, literature racks, custom lighting and more.
Even if your company also has a booth, it's not uncommon for two shows to happen at the same time. In cases like this, it makes complete sense to rent portable exhibits instead of buying a second unit for a one-time issue.
Creating Portable Exhibits Using Banner Stands
Banner stands can be one of the most inexpensive ways to create a booth. Banner stands can be used individually or connected together to create a backdrop. One of the major advantages of using banner stands is that these can be easily used alone in a retail setting, business lobby or to draw attention elsewhere in your company.
When shopping around for banner stands, check to see how much experience each company has before committing to one. Banner stands that are incredibly inexpensive could have problems when they're repeatedly put up and taken down. These are designed for repeated use and need to hold up to everyday use as well as during trade shows.
Using Table Top Displays To Save Money
Table top displays are another inexpensive way to create an interesting trade show exhibit. Table top displays are easy to set up and come in a variety of models, such as mini banner stands, pop up models and panel systems. These table top displays simply sit on a table, creating an ideal space for promotional materials such as business cards and product brochures, product samples and giveaway forms.
Old Trade Show Display, New Graphics
Sometimes it's possible to take the frame of an older trade show display and update it with new graphics. If you decide to go this route, look for a company that specializes in trade show exhibits. They'll be up to date on the latest trends and may have ideas on how to make the most with what you have.
The goal of any trade show is to make a lasting impression, but it doesn't have to cost a lot of money. Consider if these tips are right for your company and you'll be able to find the money in your company's marketing budget.
Chris Harmen is a writer for Xtreme Xhibits, a leading provider of
portable exhibits in Austin. Skyline designs convention marketing tools like
banner stands in Austin to suit every need.
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